India. Broiler, layer farmers not seeing the seasonal spike in demand


Broiler and layer farmers are seeing a sharp decline in demand. “The winter is the peak demand season but farmers are not seeing this,” Pankaj Mehrotra from Sampoorna Feeds, in Punjab, India, told Asian Agribiz. Because of the crunch he fears some producers may sell their businesses to integrators. One silver lining for the industry is that large producers will likely import technology from abroad.

“While this is a tough patch for the industry to get through, the move will help us to secure the best technology in the business, which will lead to a lower cost of production. The economy will be more equally distributed. This will help improve the buying power of the lower and middle class.”


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