Key trends for fresh meat in Asia


In the last three years Asian Agribiz had seen positive developments in the fresh meat sector in Asia. According to Arief Fachrudin, Editor Asian Meat Magazine: “Demand for fresh chilled meat in the region is gaining ground due to food safety awareness. We are also seeing demand for portioned cuts increasing because consumers find it simple, practical, more convenient and less time consuming for meal preparation.

In line with the two trends, slaughterhouses in the region are gaining traction.” He believes in the next five years the market for chilled meat iwill grow and the region will also see more investments in supermarkets, meat shops, slaughterhouses and cold chain facilities.


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