Meat trends in global markets


According to David Hughes, Professor at the Imperial College in London, UK, global meat demand continues to grow, triggered by the increase of population. Of the growth, poultry and pork are showing the strongest growth. “Emerging countries dominate growth markets, with China overwhelmingly number one. However, developed country markets are static or declining,” said Prof Hughes.

On consumer side, he observed that there are trends converging for more knowledge about the the livestock animals are grown, by whom, the environmental impact and engaging stories. For meat producers and processors, the trends will affect their profit margin. “Their profit margin is now not in the commodity nouns, but in the adjectives such as free-from, free-range, grass-fed, organic, omega-3 rich and etc,” said Prof Hughes.



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