Most Chinese consumers want pork with better animal welfare


About 72% of Chinese consumers would like to pay premium prices of 5-10% for pork with better animal welfare, and another 3% are willing to pay extra of up to 25%, according to a survey made by the World Animal Protection and the Chinese Veterinary Medical Association (CVMA).

The survey, covering 2070 respondents in the Chinese metropolises of Beijing, Shanghai, Guangzhou and Shenzhen, also found that 77% of the consumers would change retailers to pursue animal welfare pork. The CVMA said it is drafting animal welfare standards for broilers, layers, pigs, and beef and dairy cattle. Pork accounts for 64% in China’s meat consumption.



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