Pakistan fails to cash in on mango export to US opportunity: FPCCI

15.07.2016

The Chairman, Federation of Pakistan Chambers of Commerce & Industry (FPCCI), Regional Standing Committee on Horticulture Exports, Ahmad Jawad has said that despite zero percent duty on Pakistani mango exports under the Generalised System of Preferences (GSP), status awarded by the United States Department of Agriculture (USDA) Pakistani mango exporters failed to export capitalise on the opportunity.

Jawad in a statement issued on Thursday, said the United States is one of the biggest importer of mangoes in the world and despite Pakistani mangoes being the best in the world for their unique sweetness and aroma, our mango exports were confined only to the city of Dallas since the last few years, and this is very unfortunate.

We understand there are lengthy procedures to be followed that hamper an increase in mango exports to the US. But, the Trade Development Authority of Pakistan (TDAP), could have geared up efforts and encouraged Pakistani mango exporters towards this market by set-up of a reliable phyto-sanitary certification and inspection system to meet international standards.

He said last summer we had a series of discussions with the US Ministry of Commerce officials to find means to approve the local irradiation facility which was established at Lahore to minimise export costs of Pakistani mango exporters, but due to financial constraints this options was not properly pursed by our Commerce ministry - and even today if the commerce ministry sends a formal letter to the USDA for the inspection of our local irradiation facility with the name of 'Paras Foods' and requests an appointment with quarantine inspectors, then I think it is an option, which is more than likely to increase our mango export volume, Jawad said.

The FPCCI Standing Committee said that last year a meagre 184 tons of Pakistani mangoes were exported to the US which is dismal compared to our mango yield. Our mango exports to the US could improve if we under a proper strategy incorporate the existing procedures for USDA approval.

He also suggested that TDAP should conduct a Pakistani mango festival in different US states to encourage mango US mango importers to benefit from the concessionary zero tariffs under the GSP and boost Pakistani mango exports, he said. It may be recalled that mango exports to the US received GSP approval in 2010 and the first sample shipment sent by Pakistan Horticulture Development Export Company (PHDEC), was well acknowledged in the US.


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