Poultry consumption growth to continue through 2022


Poultry consumption in Vietnam, India, Indonesia and the Philippines (VIIP) has outperformed global growth in the past five years and is expected to continue growing through 2022, according to Rabobank’s industry report “Foodservice is the new growth driver” launched yesterday. The report found the growing demand for poultry is primarily driven by its relatively lower price point and acceptability across different cultures in VIIP.

“In Vietnam, India, Indonesia and the Philippines, consumption preferences are increasingly gearing towards snacking and convenience. The growing acceptance of eating out and food delivery are proof of the changing consumer behaviour,” said Umesh Madhavan, Analyst of Consumer Foods at Rabobank. Ben Santoso, Senior Analyst of Animal Protein at Rabobank, explained further: “As eating out becomes more common, smaller sized kiosks with a focus on poultry are expected to boost consumption through foodservice channels. However, supply-side factors such as increased competition in the processing industry and cheaper imports threaten to tighten margins for local VIIP poultry producers.”


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