Thailand joins forces with Alibaba in selling Thai rice online


The Thai Agriculture Ministry has joined hands with Alibaba to promote Thai jasmine rice to Chinese consumers through the online channel, Thai News Agency (TNA) reported.

Deputy Agriculture and Cooperatives Minister Chutima Bunyapraphasara said after attending “TMALL 11.11 Thai Hom Mali Rice Promotion” in Hangzhou, the capital and most populous city of Zhejiang Province that the 11.11 shopping festival, held by Alibaba Group will help promote Thai jasmine rice to Chinese consumers. Thai jasmine rice is only popular among China’s coastal cities, but the distribution of Thai rice through Alibaba’s online channel could support Thai high-quality rice to be more accessible to Chinese consumers.

The online platform will help Thai farmers to sell rice at good prices and Chinese consumers will in return receive high quality rice at reasonable prices, she said.


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