UkrAgroConsult joined Ukraine’s High-Oleiс Vegoil Club

10.07.2017

UkrAgroConsult Company has become a member of the High-Oleiс Vegoil Club, founded by Syngenta and Baker Tilly companies with support of Bunge and ADM. The Club is aimed to shape new business models for cooperation and development of the high-oleic sunoil segment in Ukraine.

As a reminder, UkrAgroConsult previously flagged the need for creation a national brand for Ukrainian sunoil. The purpose of this project is to promote sunoil as a food product of premium quality in the world market. In present, sunoil is greatly underrated by consumers, that entails a decline in profits of both crushers and growers. Sunoil is nearly the cheapest vegoil, whereas it is of much better quality than some other vegoils.

Implementation of the project for raising awareness about recognized premium quality of sunoil will stabilize and significantly expand demand for Ukrainian sunoil. This strategy will make trading operations more effective and diminish the role of negative factors in global market pricing.

Creation of a national brand for Ukrainian sunoil, and prospects of high-oleic vegoil segment will be discussed at the V International Conference “Black Sea Oil Trade”, which will take place at Hilton Hotel, Kyiv, on September 19.

 Preliminary Agenda of the Event is available at the conference website.

"Black Sea Oil Trade” Conference traditionally unites key market players, annually gathering over 250 delegates from more than 20 countries to learn, trade and network at the start of the new oilseed season. Organizer  -  UkrAgroConsult, General Sponsor - ING Bank.

 

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